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Industry Expert - Rebecca Pick - Pick Protection

Industry Expert - Rebecca Pick - Pick Protection

This month's industry expert is a little different, we also recorded it and uploaded it to YouTube, so if you're more of a watcher than a reader, check out the video below. If you're a reader, then you can read the transcript of the webinar highlights below.

Our monthly expert is Rebecca Pick, Founder of Pick Protection, a lone worker alarm and app she designed after a horror story in her university.

What to expect from the webinar: Rebecca discusses the origins of her company, the challenges and opportunities in the lone worker protection market, and the evolution of their product offerings. She also touches on the importance of user adoption, the role of technology in enhancing safety, and the potential impact of artificial intelligence on the industry.

Highlights

  • Rebecca is the founder of a lone worker protection technology company called Pick Protection.
  • The company has been operating for about 10 years and serves various sectors.
  • The initial idea was inspired by a personal safety incident involving Rebecca's neighbour.
  • The company shifted focus from personal protection to corporate lone worker protection.
  • They developed a wearable alarm that connects to an alarm receiving centre.
  • The company targets sectors like local authorities, housing associations, utilities, and charities.
  • User adoption and middle manager buy-in are critical for the success of their solutions.
  • The company emphasises that their technology is not for tracking but for safety.
  • Rebecca sees artificial intelligence as a significant future development in lone worker protection.

Quotes

  • "We should all have something on us all the time that, if we activate it, we know we will get a response."
  • "We need to make it as cost-effective as we possibly can."
  • "The biggest thing for us is trying to get users to actually use the solution."
  • "I'd like to see the lone working legislation really tightened up because I think there's a lot of room for ambiguity in what currently is there."
  • "I really hope artificial intelligence will drastically change the lone working space."

The Evolution and Future of Lone Worker Protection Technology

Lone worker protection technology has seen significant advancements over the past decade, driven by the need to ensure the safety of employees working in isolation across various sectors. This article delves into the journey of a leading company in this space, exploring the challenges, innovations, and future prospects of lone worker protection.

The Genesis of Lone Worker Protection

The inception of lone worker protection technology was inspired by a personal incident involving Rebecca's neighbour at uni, who was attacked while taking out the trash. This incident highlighted the need for a reliable personal alarm system that could summon help promptly. Initially, the focus was on creating a wearable alarm for university students, which would connect to an alarm receiving centre and alert the police to the user's GPS location.

Transition to B2B Market

The shift from a consumer-focused product to a business-oriented solution was driven by the realisation of a vast, underserved market of lone workers. Health and safety managers expressed dissatisfaction with existing bulky and expensive devices that were rarely used. This feedback led to the development of a more tech-based, cost-effective solution tailored for corporate environments.

Sector-Specific Approach

The company initially targeted local authorities and housing associations, which are significant users of lone worker solutions. This sector-specific approach allowed them to gain valuable reference customers and case studies. Over time, they expanded to other sectors such as utilities, charities, and retail, each with unique requirements but benefiting from standard functionalities like SOS alarms, proactive welfare checks, and fall detection.

Overcoming Challenges

One of the primary challenges in the lone worker protection space is ensuring consistent usage of the solution. Training sessions often lead to an initial spike in usage, but maintaining this momentum requires buy-in from middle managers who actively encourage their teams to use the technology. The company addresses this by working closely with customers to understand their needs and providing ongoing support to ensure high user adoption.

The Role of Technology

The integration of advanced technology, including AI, is seen as a significant opportunity for the future of lone worker protection. AI can help monitor vital signs and detect anomalies, providing a higher level of personalised protection. The decreasing cost of wearable sensors and advancements in AI are expected to make these technologies more accessible, enhancing the overall safety of lone workers.

Addressing Privacy Concerns

Privacy concerns are a common issue in the adoption of lone worker solutions. The company emphasises that their solution is not a tracking device and only reports the user's location when they interact with the app. This approach helps alleviate fears of constant surveillance and ensures that the technology is used solely for safety purposes.

Regulatory Landscape

The current regulatory framework for lone worker protection relies heavily on the Health and Safety at Work Act, with no specific legislation mandating the use of lone worker solutions. This ambiguity can make it challenging for health and safety managers to justify the investment. However, the company advocates for clearer regulations to ensure that lone workers are adequately protected.

Conclusion

The lone worker protection market is growing at a steady pace, driven by technological advancements and an increasing awareness of the need for employee safety. By focusing on user-friendly, cost-effective solutions and addressing privacy concerns, companies in this space are well-positioned to meet the evolving needs of their customers. The future holds exciting possibilities with the integration of AI and other advanced technologies, promising even greater levels of protection for lone workers.

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